
We advised Wellbeing Nutrition across every stage of the production process—from concept to launch
Wellbeing Nutrition approached us with an open brief: to explore what was new in the world of nutraceuticals, and to watch out for any feasible opportunities in the market.
We helped our client understand market opportunities, brainstormed and conceptualised product ideas, advised on the most efficacious ingredient combinations and delivery mechanisms, created prototypes, designed and manufactured the product at scale, and came up with the brand and packaging. The brand name, ‘Slow’, refers to the phased delivery of ingredients inside each capsule. Hindustan Unilever’s acquisition of a significant stake in the company after the launch of Slow is a testament to its success.
We helped our client understand market opportunities, brainstormed and conceptualised product ideas, advised on the most efficacious ingredient combinations and delivery mechanisms, created prototypes, designed and manufactured the product at scale, and came up with the brand and packaging. The brand name, ‘Slow’, refers to the phased delivery of ingredients inside each capsule. Hindustan Unilever’s acquisition of a significant stake in the company after the launch of Slow is a testament to its success.
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